What is a Google Business Profile audit?

A Google Business Profile (GBP) audit evaluates how complete, accurate, and optimized your GBP listing is. It checks categories, photos, reviews, posts, Q&A, and NAP consistency — all factors that affect your local map pack rankings.

What local SEO factors matter most for Canadian businesses?

For Canadian businesses, the most impactful local SEO factors are: (1) Google Business Profile completeness and accuracy, (2) review count and recency, (3) NAP consistency across Canadian directories like Yelp Canada, Yellow Pages Canada, and Canada411, and (4) locally relevant content on your website.

How many Google reviews do I need to rank in the local map pack?

There is no fixed number, but in most Canadian markets, businesses in the local 3-pack typically have 30+ reviews with a rating above 4.0. Velocity (getting new reviews regularly) matters as much as total count.

Free Tool: Local SEO + GBP Audit

Audit Your Local Visibility in Minutes

Run a practical self-audit for Google Business Profile quality, reputation signals, local SEO readiness, and citation strength.

How to use this tool

This is a self-reported audit. Results are calculated from the values you enter and are not pulled live from Google in this version.

Business Name

Use the exact public-facing business name you show on GBP and your website.

Primary City

Main city where you want to rank in map/local results.

GBP Claimed & Verified

GBP means Google Business Profile. Claimed + verified means you control and confirmed the listing.

Primary Category Set Correctly

Your main GBP category should match your top service (for example, Dentist, not just Clinic).

Service Areas / Neighborhoods Targeted

How many nearby towns/neighborhoods you intentionally target in GBP and local pages.

Photos on GBP

Count real team/location/project photos, not stock-only uploads.

Total Google Reviews

Total visible review count on your Google profile.

Average Rating

If total reviews is 0, this field is auto-set to 0.

New Reviews in Last 30 Days

Recent review velocity helps Google trust profile freshness.

GBP Posts in Last 30 Days

Posts include offers, updates, and events published in your GBP dashboard.

Q&A Section Managed

Means you monitor and answer GBP questions so leads are not left hanging.

NAP Consistent Across Directories

NAP = Name, Address, Phone. It should match exactly on your website, GBP, Yelp, Apple Maps, etc.

Has City-Specific Landing Page

A page tailored to your city/service combo with local proof, FAQs, and contact details.

LocalBusiness Schema Enabled

Schema is structured data code that helps search engines understand your business details.

Active Citations / Directories

Citations are third-party listings where your business info appears (industry and local directories).

Need Hands-On Local SEO Execution?

We can implement GBP optimization, review workflows, and local landing pages for you.

Request a Free Audit

Unlock This Free Tool

Enter your email to access the Local SEO + GBP Audit. No spam, just useful insights.

Audit Your Local Visibility in Minutes

Local SEO Audit Score

Priority Actions

Snapshot

Detailed Checks

Need Hands-On Local SEO Execution?

Unlock This Free Tool